iubenda vs OneTrust: cookie banner speed and features compared
On desktop, iubenda showed its banner sooner, in a median 431 ms against 629 ms for OneTrust. Neither added a measurable delay. Both held trackers back in every check. Per vendor docs, only iubenda offers a free tier. Per vendor docs, only OneTrust offers self-hosting.
iubenda Tested: Hosted
All iubenda results
OneTrust Tested: Hosted
All OneTrust results
Which is faster, iubenda or OneTrust?
Shorter bars are better. The exception is tracker blocking, where the bar shows the share of checks passed.
| Question | Difference | ||
|---|---|---|---|
| Banner appearsTime from navigation until the banner is visible on screen. Lower is better. | 431 ms | 629 ms | iubenda’s banner appeared 198 ms sooner. |
| Page slowed byExtra time before the main content paints (LCP), compared with the same page without a consent manager. | No measurable delay95% interval −16 ms to 12 ms | No measurable delay95% interval −20 ms to 20 ms | Neither added a measurable delay. |
| Click responds inTime from pressing Accept until the screen updates. Under 200 ms feels instant. | 16 msOne visit measured | 24 msOne visit measured | About the same. They are less than 16 ms apart. |
| Blocks trackersChecks that no tracker runs, the page sets no cookie and no data leaves the page before the visitor chooses. | 4 of 4 checks passed | 4 of 4 checks passed | Both held trackers back in every check. |
| Adds to pageExtra data transferred during the first load, compared with the same page without a consent manager. | +122 KB95% interval: 122 KB | +211 KB95% interval: 211 KB | iubenda added 90 KB less to the first load. |
“About the same” means that the two results fall within each other’s spread. We measure both against the same page without a consent manager. We do not publish a direct head-to-head interval yet.
Page vitals and load times
Lab detail for engineers. All values are medians on the desktop profile. Both CMPs ran on Next.js 16.
| Metric | iubenda | OneTrust |
|---|---|---|
| TTFB | No measurable delaypage 6 ms | No measurable delaypage 6 ms |
| FCP | No measurable delaypage 64 ms | No measurable delaypage 60 ms |
| LCP | No measurable delaypage 120 ms | No measurable delaypage 124 ms |
| CLS | No measurable shiftpage 0.00 | No measurable shiftpage 0.00 |
| Metric | iubenda | OneTrust |
|---|---|---|
| CMP script requested | ||
| CMP script loaded | ||
| Consent state known | ||
| Banner visible | 431 ms | 629 ms |
| Metric | iubenda | OneTrust |
|---|---|---|
| Screen responds | 16 ms | 24 ms |
| Banner gone | ||
| Consent applied | ||
| Analytics active |
Which features differ between iubenda and OneTrust?
Statuses come from each vendor’s documentation. Each status links to its source.
- Verified by test
- Per vendor docs
- Partial
- Not supported
- Unknown
| Feature | iubenda | OneTrust |
|---|---|---|
| Only iubenda · 1 | ||
| Free tierPricing | Under 5,000 pageviews a month (vendor documentation, opens in a new tab) | Quote-based pricing (vendor documentation, opens in a new tab) |
| Only OneTrust · 1 | ||
| Self-hostableDeveloper | Hosted embed only (vendor documentation, opens in a new tab) | Script only; hosted backend (vendor documentation, opens in a new tab) |
Same on both · 14
Should you choose iubenda or OneTrust?
We built these lists from the measured and documented differences above. Neither list is a recommendation.
Choose iubenda if
- You want a free tier
- A fast banner matters to you: iubenda’s banner appeared 198 ms sooner
- Page weight matters to you: iubenda added 90 KB less to the first load
Choose OneTrust if
- You want self-hosting
What was tested?
- Deployment
- Both ran from their vendor-hosted services. Network distance to each vendor is part of the result.
Questions about iubenda and OneTrust
Answers come from the benchmark run and from each vendor’s documentation.
On the desktop profile, iubenda’s banner appeared in a median 431 ms and OneTrust’s in 629 ms. Neither added a measurable delay.
Both document it. Statuses come from vendor docs.
Both held trackers back in every check. Each check loads the page. Then it looks for trackers that ran, cookies that the page set or data that left the page before the visitor chose.
Other comparisons
c15tvs
OneTrustc15t’s banner 603 ms sooner · 1 standard differs
c15tvs
iubendac15t’s banner 405 ms sooner · 1 standard differsOneTrustvs
DidomiDidomi’s banner 164 ms sooner · 1 framework SDK differs
CookieYesvsOneTrustCookieYes’ banner 242 ms sooner · 1 feature differs
OneTrustvs
UsercentricsBanner times about the same · 2 features differ
OsanovsOneTrustBanner times about the same · 3 features differ