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iubenda vs OneTrust: cookie banner speed and features compared

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On desktop, iubenda showed its banner sooner, in a median 431 ms against 629 ms for OneTrust. Neither added a measurable delay. Both held trackers back in every check. Per vendor docs, only iubenda offers a free tier. Per vendor docs, only OneTrust offers self-hosting.

iubendaiubenda

iubenda Tested: Hosted
All iubenda results

OneTrustOneTrust

OneTrust Tested: Hosted
All OneTrust results

Which is faster, iubenda or OneTrust?

Shorter bars are better. The exception is tracker blocking, where the bar shows the share of checks passed.

iubenda and OneTrust on the desktop profile, Next.js 16
QuestioniubendaOneTrustDifference
Banner appearsTime from navigation until the banner is visible on screen. Lower is better.
431 msModerate
629 msModerate

iubenda’s banner appeared 198 ms sooner.

Page slowed byExtra time before the main content paints (LCP), compared with the same page without a consent manager.
No measurable delay95% interval −16 ms to 12 msNone
No measurable delay95% interval −20 ms to 20 msNone

Neither added a measurable delay.

Click responds inTime from pressing Accept until the screen updates. Under 200 ms feels instant.
16 msOne visit measuredFast
24 msOne visit measuredFast

About the same. They are less than 16 ms apart.

Blocks trackersChecks that no tracker runs, the page sets no cookie and no data leaves the page before the visitor chooses.
4 of 4 checks passedBlocked
4 of 4 checks passedBlocked

Both held trackers back in every check.

Adds to pageExtra data transferred during the first load, compared with the same page without a consent manager.
+122 KB95% interval: 122 KBModerate
+211 KB95% interval: 211 KBModerate

iubenda added 90 KB less to the first load.

“About the same” means that the two results fall within each other’s spread. We measure both against the same page without a consent manager. We do not publish a direct head-to-head interval yet.

Page vitals and load times

Lab detail for engineers. All values are medians on the desktop profile. Both CMPs ran on Next.js 16.

Page vitalsChange against the same page without a consent manager.
MetriciubendaOneTrust
TTFBNo measurable delaypage 6 msNo measurable delaypage 6 ms
FCPNo measurable delaypage 64 msNo measurable delaypage 60 ms
LCPNo measurable delaypage 120 msNo measurable delaypage 124 ms
CLSNo measurable shiftpage 0.00No measurable shiftpage 0.00
Load timesMilliseconds from navigation.
MetriciubendaOneTrust
CMP script requested
CMP script loaded
Consent state known
Banner visible431 ms629 ms
After AcceptMilliseconds from the click.
MetriciubendaOneTrust
Screen responds16 ms24 ms
Banner gone
Consent applied
Analytics active

Which features differ between iubenda and OneTrust?

Statuses come from each vendor’s documentation. Each status links to its source.

  • Verified by test
  • Per vendor docs
  • Partial
  • Not supported
  • Unknown
Features that differ between iubenda and OneTrust, from vendor docs
FeatureiubendaOneTrust
Only iubenda · 1
Free tierPricingUnder 5,000 pageviews a month (vendor documentation, opens in a new tab)Quote-based pricing (vendor documentation, opens in a new tab)
Only OneTrust · 1
Self-hostableDeveloperHosted embed only (vendor documentation, opens in a new tab)Script only; hosted backend (vendor documentation, opens in a new tab)
Same on both · 14
Features with the same status for iubenda and OneTrust
FeatureiubendaOneTrust
IAB TCFStandardsTCF v2.2 (vendor documentation, opens in a new tab)TCF v2.2 and v2.3 (vendor documentation, opens in a new tab)
IAB GPPStandardsPer vendor docs (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
Google Consent Mode v2StandardsPer vendor docs (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
Google-certified CMPStandardsPer vendor docs (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
Global Privacy ControlStandardsPer vendor docs (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
Geo-targeted bannersComplianceAdvanced and Ultimate plans (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
Script blockingCompliancePer vendor docs (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
Consent recordsCompliancePer vendor docs (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
Cookie scanningCompliancePer vendor docs (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
Open sourceDeveloperHosted embed only (vendor documentation, opens in a new tab)Proprietary (vendor documentation, opens in a new tab)
Headless UIDeveloperExperimental (vendor documentation, opens in a new tab)Mobile and CTV only (vendor documentation, opens in a new tab)
TypeScript typesDeveloperUnknownUnknown
Script tagFrameworksPer vendor docs (vendor documentation, opens in a new tab)Per vendor docs (vendor documentation, opens in a new tab)
First-party SDKsReact, Next.js, Vue, Nuxt, Svelte, SvelteKit, Astro, TanStack StartScript tag only (vendor documentation, opens in a new tab)Script tag only (vendor documentation, opens in a new tab)

Should you choose iubenda or OneTrust?

We built these lists from the measured and documented differences above. Neither list is a recommendation.

Choose iubenda if

  • You want a free tier
  • A fast banner matters to you: iubenda’s banner appeared 198 ms sooner
  • Page weight matters to you: iubenda added 90 KB less to the first load

Choose OneTrust if

  • You want self-hosting

What was tested?

Deployment
Both ran from their vendor-hosted services. Network distance to each vendor is part of the result.

How we test: methodology cookiebench-v3.2.4

Questions about iubenda and OneTrust

Answers come from the benchmark run and from each vendor’s documentation.

On the desktop profile, iubenda’s banner appeared in a median 431 ms and OneTrust’s in 629 ms. Neither added a measurable delay.